The 5 Stern Truths That Must Be Understood about Motivating Millennials

Posted: January 14, 2016 in Uncategorized
Tags: , , , , , ,

Millennials are poised to drive the future of business
and entrepreneurship. The 53.5 million-strong Millennial
workforce has risen rapidly and surpassed Generation X
to represent the largest share of the American
workforce.
Millennials offer truly unique skills – they have fresh
and innovative ideas, are extremely adaptable and tech-
savvy making them quick learners, and are highly
educated. Clear contrasts exist between prior
generations and Millennials, and the most successful
businesses know that the future of their business rests
in the hands of Millennials who are reinventing what it
means for a business to be successful. So how do you
motivate a generation that’s been labeled lazy and
entitled? It starts with a deep understanding of what
drives them, and actually taking the time to figure out
what they are passionate about.
I’ve been fortunate enough to hire and train thousands
of young entrepreneurs and Millennials from all
different walks of life, and I’ve paid very close attention
to what motivates and drives them. When you hit their
hot buttons, believe in them, and respect their
autonomy, they will not only shock you but they will
take your business or platform to a whole new level.
They’ve been misunderstood for years, but if you can
provide them with the right tools and opportunities,
they will go the extra mile for you because you will
have provided them something they can believe in and
get excited about. They want to do good work and
make a difference, but will rebel if you try and control
them.
Here are 5 stern truths that must be
understood about motivating Millennials:
1. Stay new and relevant
How relevant are you when it comes to marketing your
brand, or motivating your team? Are you bringing
current and cutting edge research and tools? If you’re
still trying to recruit people from Craigslist vs. LinkedIn
you’re forgetting what year it is. Millennials want to
express their creative genius, share their ideas, and
have the latest technology at their disposal.
Google recently was swamped by a record 75,000
applications for 6,000 openings. That’s more than twice
the 35,000 applications Harvard received this past year
( also a record). Why? Because Google is relevant,
encourages networking with other brilliant minds, has
built an amazing culture, and values innovation.
Is your company relevant to the new economy? Is your
company innovative? Is it considered a trendsetter or a
trend follower? Do you take ideas internally from those
you work with? Do you attract top talent because of
your innovative workplace? If your answer is “no” to
any of these questions, you are likely on your way to
mediocrity, or even worse, extinction.
2. Get controversial
Controversy is a necessary evil of some of the best
things in life: art, change, creativity, literature,
relationships, and innovation- just to name a few. If you
want to attract the strongest of minds you can’t be
afraid to get controversial. Too many people are
scared to get controversial, because of the fear of
others’ reactions. That fear is warrantless.
Controversy is not only healthy but it sparks intelligent
conversation and innovation. The only way to avoid all
controversy would be to consider nothing you believe
important enough to articulate and defend, and no truth
too costly to compromise. There are already enough
people inspiring with fluff and false hope. I’ve listened
to thousands of audios, videos, speeches, and invested
a lot of money into numerous seminars.
A very small percent of them actually give value that
can be sustained past the current moment. It’s not that
difficult to inspire, and anyone can share a quote, take
a line from a book, or promote a video, but actually
understanding people and getting them to act is a
whole different story. That’s what controversy does
and I fully believe opening up to different ways of
thinking increases one’s wisdom and opens new doors.
3. Always be authentic &
genuine
Is what you’re promoting in your marketing material
congruent to your hiring interview and the actual
opportunity you are promoting? One of the biggest
reasons for bad retention is the expectations of the
team member not being met or something being falsely
promoted or exaggerated.
Treat Millennials like investors in your business – you
must be as transparent and honest as possible
throughout the entire recruiting and hiring process.
Leaders lose trust and respect quickly when they aren’t
doing what they promote. If you promote being on time
but show up late, credibility is lost. Millennials have
acute “ Bull Sh*t meters.”
Inauthenticity doesn’t set well with Millennials, and if
you aren’t living fully authentically don’t expect an
ounce of respect from any of them. While many
Millennials will likely not be able to describe or put into
words what makes a company or brand truly authentic,
they know it when they see it and often have a visceral
reaction when something doesn’t feel authentic and
genuine.
4. Be different and
dynamic
You want people to know with certainty how it’s going
to be when they join your movement. This is only
accomplished when you create a polarizing point of
view that might offend others, but connects at a deep
level with your target audience. This will separate your
market into believers and non-believers.
It’s always better to be loved / hated than to be
tolerated. It becomes easier to make this happen when
you give up the need to be liked by everybody.
Imperative to this point is how you communicate this
message. Never under any circumstance be boring. It
doesn’t matter what you say, or how powerful your
content is if you’re boring. How you say something is
just as important as what you’re saying.
While you must be different and dynamic, you must be
honest! This is non-negotiable. Millennials have pretty
much seen and heard every gimmick in the book. The
more transparent and honest you can be with them
while communicating your message, the more loyal
they will be to you.
5. Make it about them
Millennials can tell if you have their best interest in
mind. A lot of companies churn and burn through
people, focusing on recruiting instead of developing the
people they already have. Retention of young
superstars starts when you genuinely show them you
have their best interest in mind.
We have retained people for years by pledging to them,
“ This can be a catalyst to your future, and whether you’re
part of our team for six months or 10 years, we want to
make sure you get the best experience possible, and use
this opportunity to develop yourself so you can catapult
yourself into your greatest contributions. ” If you want to
attract the world’s most talented Millennials, you can’t
be afraid to lose people.
When your good people leave, do everything you can to
help them in their next venture. In turn, you will create
passionate advocates who will promote your amazing
company to their circle of influence. Fall in love with
your people, not your company or product, because it’s
the people who bring a company to excellence.
Companies don’t succeed, people do.
We are in an economy where information, entitlement,
and intentions are at an all time high, while
encouragement, confidence, and authenticity are at an
all time low. Designed to inspire and educate
millennials in a new, more relevant way, The “ Ambition
is Priceless” mixtape is here.
The tracks are formulated to inspire sustained
motivation and create real change, and do so by
catching hold of an audience’s emotional state through
music. Given the limited attention span of today’s
generation — and their love of podcasts — this mixtape
has the potential to have a huge impact.

posted by Hari Krish

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